1) Find a business owner and talk to them
about their customers. Who do they think their target customers are? Where do
they find their customers? What are their customer's demographics? What kinds
of media do their customers consume? Etc.
The business
owner that I talked to was Kayla. She sells her own jewelry through an online
site called “Etsy”. Her target customers are online and the customers usually
go to her site by the word-of-mouth. She usually posts her website and new
jewelry pictures on Facebook for all her friends to see and buy. If the
customer has problems, they usually send her a message through her online
website and it sends the complaints straight to her email.
2) Ask 'target customers': What are their
customers' problems? What are customers currently doing to fix their problems?
How big, on a scale of 1-10, is this problem in their customers' lives? What
are some of the bigger problems their customers are dealing with? Do their
customers have a budget allocated to fix this problem?
(Sorry for shaky camera work)
3) Reflect.
Although the
entrepreneur did not want to be filmed, I did find out that she does get
frequent complaints through her email. However, I quickly found out that she
does reply to those emails and does whatever she can to accommodate the issues
that people face. The complaints that she usually gets are included in the
customer interviews.
Hello Cindy,
ReplyDeleteI wonder why the only advertising or reaching out to her target customers is through word-of-mouth only. To me, she should get on Facebook and twitter and Instagram and have some of her customers leave a review of their purchase and pictures on Instagram. Seems to me that that would be of great benefit to her and her business.
Good luck with the rest of your semester,
-Dallin
Here is a link to my interview if you care to watch it. http://dallinj.blogspot.com/2016/02/the-twenty-percent.html
Hey Cindy!
ReplyDeleteGreat job with this assignment! I liked how each interview you presented showcased a different problem with this business. I believe, as stated above, that Kayla could perhaps start her own facebook page or some sort of social media to spread the word. Regardless, I like how you conducted the assignment. Keep it up!
Cindy,
ReplyDeleteYou chose a really interesting business person to interview! I personally didn't fulfill this assignment because I couldn't find anyone to interview in time, but it never even occurred to me to talk to someone with an internet business. To me it seems like this is just a small local business because she only does word-of-mouth advertising. If she wanted to get bigger she would have to a larger presence. But if she's happy where she's at then great for her!