Customer Interviews No. 3

1) Describe your interviewing strategy.

The interviewing strategy we were told to approach comes from John Mullins, a business/strategy expert at the London Business School. I wrote a short description on what my business entails on an index card/booklet and asked for the customer’s reactions. The paragraph written on the card is read to you by the first customer I interviewed. I asked a range of people in fraternities and sororities because that’s the audience that “GreekGarden” aims at. “GreekGarden” helps provide healthier meals throughout the week. It is a catering service, once a week on Mondays, where fresh, organic fruits and vegetables would be delivered to fraternities and sororities. In this one day, breakfast, lunch, and dinner will contain only freshly cooked meals. “GreekGarden” gradually incorporates healthier food options everyday into Greek life on campus.

2) Conduct the interviews. As always, 5 interviews, video recorded.

3) Reflect on what you learned. What did you learn from the interviews? What surprised you the most? What do you expect to change as an outcome of these interviews?

I found it very surprising to know that it would be hard to implement because the sorority Housing Corps. controls a strict ordering schedule. I didn’t know that existed from this side of interviewing. However, a lot of sorority sisters thought that it would be a great idea to implement if I could start out small in one sorority house and gradually work my way up to other houses.