Week 6 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?

I thought that the profitability chart in the reading was really interesting. I had no idea that security brokers and dealers where considered a more profitable industry than the soft drink company.

2) Identify at least one part of the reading that was confusing to you.

I was really confused because all throughout the excerpt, it kept mentioning the five forces that determine the long-run profitability of any industry. However, I was not able to locate a list of the five forces in the reading.

3) If you were able to ask two questions to the author, what would you ask? Why?

Why didn’t you provide a clear list of the five forces? It would be very helpful in having people follow along in the reading. Why were there thirteen subject terms listed in the beginning reading, but only five forces that were important enough to mention in the reading? It didn’t make any sense to me.

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

I didn’t think that there was anything wrong with the reading because the author seemed to have sufficient charts and graphs to support the comments.