What's Next

What is next?

Existing Market:
Step 1: The next step for me would be to educate people on the way the app would work. Also, I would want to implement this software onto Amazon itself, so it is available for anyone deciding to purchase glasses. It is rather frustrating when you want to buy a pair of glasses, but the frames don’t look good on your face. That is why I think it would be a great addition to have on Amazon or Ebay before you go to checkout.

Step 2:

* The last video I recorded was done though Skype, hence I apologize for the clicking and terrible attempt to edit the video.

Step 3: According to my interviews, it seems that it would be a good idea to make the virtual fitting have an option for side-by-side comparison. My first interviewee brought up a good point about wanting to see different frames side-by-side so she can compare the different colors and sizes. It would definitely help someone debating between multiple frames. It would also save a lot of space in your browser by limiting the amount of tabs open per product.

New Market:
*For this portion of the assignment, I did a mixture of videos/audios and phone interviews. I could not figure out how to record a phone interview, so I just typed out the responses the last 2 customers gave. Since their responses were quite short, it was easy for me to type as they spoke.

Step 1: I would want to target college students buying glasses, so I guess parents who are out of college would be the opposite of that.

Step 2: I think my product would create value to those who aren’t specifically buying glasses online. This is because many people might want to buy other accessories on their faces, such as sunglasses or other different types of eye protection.

Step 3:

*I interviewed my mom and dad as my last two interviewees. Both were phone interviews.

Question 1: How do you think this product might help to meet customers like you?
Answers:
Customer 1 (my mom): “Although I don’t wear glasses, this product would be really useful to me when I go shop for sunglasses online.”
Customer 2 (my dad): “I never like shopping online for glasses, but I buy a lot of goggles to go swimming in... this would be useful to know whether the full face goggles would fit around my nose and eyes.”


Question 2: What kind of adaptations to my product do you think I should make to be successful in the new market?
Answers:
Customer 1 (my mom): "I think seeing my sunglasses side-by-side would help me pick the right colors for my face instead of having multiple tabs open.”
Customer 2 (my dad): “Honestly, as long as the goggles fit my face, I’m not too picky about anything else. Colors would be nice though… but nothing too girly.”

Step 4:  When my dad mentioned that it could be useful for him when he buys swimming goggles online, I felt like I found a way to further my business. Instead of targeting people who buy reading glasses, I can make the product into something more variable. My product does not have to be limited to only glasses, but also sun glasses or swimming goggles.
In conclusion, I think interviewing older adults deemed beneficial. It made me realize that even though they might not need reading glasses, but they can also have other needs that can be fulfilled by my product. For example, buying sunglasses or swim goggles.