Idea Napkin No. 2

1) You. Who you are. What your talents are. What your skills and experiences are. What are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

My name is Cindy and I am actively involved with my sorority on campus. Being in a sorority helped me identify potential opportunities that was brought to my attention. One of which is the lack of healthy food options available to sororities and fraternities. Although there may be a salad bar or vegetables, many of them are not fresh/ organic. Therefore, I came up with “GreekGarden” which is a catering service for Greek life on campus. It would definitely help fix unmet needs in my own sorority as well as others.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).

Aimed at sorority/ fraternity meal plans, “GreekGarden” helps provide healthier meals throughout the week. It is a catering service, once a week on Mondays, where fresh, organic fruits and vegetables would be delivered to fraternities and sororities. In this one day, breakfast, lunch, and dinner will contain only freshly cooked meals. Since Monday is usually set off for “chapter” (meetings) in many sororities, many girls have to dress up for these meetings. I thought that if they had to dress up nicely for dinner, the food itself should be highly authentic. Therefore, it would be a great day to make the majority of Greek life on campus happy by bringing fresh fruits and vegetables to the table. I am only starting off with one day a week, because many people that I interviewed loved the food as is. Starting off with one day and gradually incorporating healthier food options everyday into Greek life on campus, is my goal.

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

I am offering this service for those in sororities and fraternities on campus because my catering service is aimed specifically at Greek life.

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.

They care about my service because it is a common unmet need. People constantly want to eat healthier and live a healthier lifestyle. My service helps to kick start that aspiration. What you eat affects you in the long run, and eating healthier is always a great option.

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?

“GreekGarden” aims to help the sororities and fraternities on campus recognize the benefits of eating healthy. There is no meal catering service in Greek life, here on campus, which I have heard of yet. This is what sets us apart.

In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others.

I believe that the elements written fit together. “GreekGarden” aims to provide fresh fruits and vegetables to sororities and fraternities, contributing to a healthier lifestyle in the long run. Majority of Greek life find that lack of healthier food options in sororities and fraternities is an unmet need. I do not notice any out-of-joint concepts.

Feedback memo: I didn't really alter my napkin idea too much because my feedback supported my service. The 5 main points that I took from my feedback was:

1. Most people are unaware of how healthy the food in Greek life really is.

2. Many describe food in Greek life as sub-par.

3. Many are unsure how healthy the food on campus actually is. 

4. People started to lower their standards on eating food on campus.

5. People feel refreshed after eating healthy food.