1) Find an opportunity. The opportunity I chose to
investigate was the quality of the foods in sororities/ fraternities.
2) Figure out who might have the unmet need. The people who
would have a say in the quality of food served by sororities and fraternities
would be the sorority sisters and fraternity brothers themselves. I went and
interviewed girls who were in sororities, as well as guys who were in
fraternities.
3) Come up
with a list of questions. The general questions I would ask each person varied
according to their responses, but for each interview, I stuck with the same
general questions.
a) What
sorority/ fraternity are you in?
b) Tell me a
little bit about the quality of food in your sorority/ fraternity. Healthy? Unhealthy?
What are the options?
c) Do you
usually go to the sorority/ fraternity for lunch and dinner? If not, do you
grab a late plate?
d) Do you
have any foods that you wish were in your sorority/ fraternity?
e) During
the weekends, when there are no meals, how do you get food? UF meal plan?
f) Would you
say eating in a sorority/ fraternity is good or a bad idea?
4) Go talk
to customers! I interviewed 5 different people who are in either sororities or
fraternities. Some people were very comfortable being videotaped, others opted
not to be filmed, but agreed on an audio interview.
a) Kelsey-
Chi Omega sorority: Videotaped Interview
b) Amy- Chi
Omega sorority: Videotaped Interview
c) George-
Theta Delta fraternity: Audio-taped Interview
d) Sanchita-
Chi Omega sorority: Audio-taped Interview
e) Erin- Chi
Omega sorority: Audio-taped Interview
5) Tell us
what you learned about the opportunity. After the interviews I feel that the
opportunity is a great one to fix/ implement. It is definitely a rising issue
among Greek life on campus. The quality of food can be increased.
6) Tell us what you learned about interviewing customers. I
learned that finding people for a taped interview isn’t always easy. The first
step is finding the potential audience and having them agree to an interview
with you. The next is to have them know that you are taping them, and they
might not always consent to it. I learned that the quality of Greek life food
is a preferred option over UF Gator Dining. They all believed that paying for
Greek life food is worth their money. Although healthier options of foods are
favored, they food currently served isn’t widely opposed.
Hey Cindy!
ReplyDeleteI love the color scheme of your blog. I appreciate that you interviewed a variety of individuals from different fraternities/sororities. I wish I would have thought to do audio interviews as well. I agree interviewing a specific market can be difficult and was interesting to see the different possible opportunities that each interview shines a light on. I wish you the best of luck. If you have a chance please check out my blog at http://domdey10.blogspot.com/2016/01/customer-interviews-no-1.html
Hi Cindy, great post!
ReplyDeleteYou did an amazing job with your interviews. I think you were able to find a great opportunity. All of the interviews mentioned lack of affordable, healthy meal options for Friday nights and the weekends. Several of them had to come up with something in order to eat, such as buying inexpensive food from the grocery store to make or buying restaurant meals with coupons to make last all day.
I was not able to get the first set of interviews completed in time so I, unfortunately, do not have a link to provide for my interviews.
Again, great post!
Hi Cindy, I like your post. You did a great breaking up the different sections of the assignment. I did not think of doing audio interviews, I just assumed video only. It was interesting to hear about the types of food that are available on the meal plans. I do not live on campus and have never seen anything available to students. It was very insightful.
ReplyDeleteCindy,
ReplyDeleteI really liked this post! I am in a sorority on campus and I do not have any of these problems, except finding food on the weekends it difficult and expensive. I get breakfast, lunch, and dinner at the house and rarely ever miss a meal. Our chefs let us pick the meal schedule every week. Maybe I am just lucky, or maybe it is rare... I feel bad for those who don't like their house food. I know some fraternities don't have warm food! We have a lot in common, check out my blog post here: http://taylertibbits.blogspot.com/2016/01/customer-interviews-no-1.html
Hi Cindy, I liked your post. I agree that it's very difficult to find a lot of healthy options, especially on the weekends, so students have to purchase their own food which isn't nearly as cost effective. I'm not in a fraternity, but I know several people who are, and I've heard complaints about this problem a lot. I think that individual frats and sororities need to work toward this.
ReplyDelete